CRM Marketing Specialist

Company: Aston Carter
Location: New York City
Posted on: January 26, 2026

Job Description:

Job Description Job Description Job Title: CRM Marketing Automation Specialist Job Description We are seeking a skilled CRM Marketing Automation Specialist to join our team. In this role, you will be responsible for building, quality-assuring, and deploying automated, data-driven journeys across various communication channels. You will develop and maintain scalable campaign infrastructure, templates, and workflows, and work closely with cross-functional teams to ensure successful campaign execution. Responsibilities Build, QA, and deploy automated, data-driven journeys across email, push, SMS, and in-app messaging. Develop and maintain scalable campaign infrastructure, templates, and workflows within Customer.io. Design and implement advanced segmentation using behavioral, transactional, and real-time data. Support the CRM team on end-to-end campaign setup, including triggers, delays, conditionals, and personalization logic. Maintain campaign documentation, tracking, and reporting. Partner with engineering and data teams to expand and maintain integrations and event tracking. Collaborate with internal teams to ensure alignment and smooth execution. Monitor campaign performance and assist in surfacing insights for A/B testing and other experimentation to improve effectiveness. Identify and execute automation opportunities to streamline operations and scale campaign delivery. Essential Skills 2-5 years of experience in CRM, marketing automation, or lifecycle marketing. Hands-on experience with marketing automation platforms (e.g., Customer.io, Braze, Iterable). Proficiency in HTML/CSS with attention to detail and QA discipline in campaign execution. Familiarity with segmentation, triggers, personalization, and journey building. Comfortable working with campaign performance metrics, dashboards, and reporting tools. Strong organizational and project management skills. Ability to work cross-functionally with marketing, product, engineering, and data teams. Excellent written and verbal communication skills. Additional Skills & Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field preferred. Experience with digital marketing, email marketing, marketing strategy, and marketing campaigns. Experience in fintech or finance-related industries is a bonus. Personal and professional experience in blockchain and crypto is a plus. Experience with Pipedrive and strong data analysis skills, including SQL. Work Environment This role offers a contract-to-hire opportunity with potential conversion to a Full-Time Employee based on performance and team fit. You will be part of an international team working on fascinating projects in a cutting-edge field. Enjoy a flexible work environment with snacks, coffee, and other benefits. Our open and transparent culture encourages growth, creativity, and proactive engagement. Join us in a vibrant environment where weekly updates, strategic plans, and informal gatherings over food and drinks are the norm. Job Type & Location This is a Contract to Hire position based out of New York, NY. Pay and Benefits The pay range for this position is $33.00 - $36.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: • Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a hybrid position in New York,NY. Application Deadline This position is anticipated to close on Feb 6, 2026. About Aston Carter: Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com for other accommodation options.

Keywords: Aston Carter, Lower Merion , CRM Marketing Specialist, PR / Public Relations , New York City, Pennsylvania