Global Brand Manager, Beyfortus (RSV)

Company: Sanofi EU
Location: Morristown
Posted on: May 20, 2025

Job Description:

Job Title: Global Brand Manager, Beyfortus (RSV)- VaccinesLocation: Morristown, NJAbout the JobJoin our ambition to accelerate growth working within the best-in-class Global RSV Franchise. Committed to serving more babies in need of protection against respiratory syncytial virus, you will play a pivotal role in driving the brand strategy and execution, and in preparing against competitive threats. -You will work as a Global Brand Manager, while also assisting the Global Brand Lead in leading cross functional teams.The role is highly visible with a unique opportunity to work for a blockbuster product, identified as one of the top company priority brands and growth driver, with EUR 2-5Bn peak sales.We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world. -Main Responsibilities

• Brand Management: drive the brand strategy and related narrative backed with rigorous comprehension of product scientific data and competitive activity. New focus consists in uniquely positioning our brand and its outstanding benefits, including real-world evidence
• Co-Lead the development of a new Global branded customer campaign with positioning, brand identity, key messages, value proposition in collaboration with other GBLT functions
• Design and implement brand archetypes to provide a framework for continuous prioritization and to optimize Glocal delivery of Beyfortus launches
• Lead the implementation strategies and execution across markets
• Play a key role in the development of a comprehensive, cross functional Global Brand Plan, including clear definition of Global and Local priorities to ensure clear accountabilities. Ensure its alignment with Stratplan
• Understand and generate customers' insights to develop and execute brand plan, including customer visit for deep comprehension
• GBT Leadership: lead large GBT meetings preparation, and facilitation.
• Leadership and Personal Development: demonstrate ownership of, and execute personal development plan by proactively engaging in efforts to improve job performance, individually and for the GBT. -About You
  • Innovative and strong marketer, with previous experience in taking products to launch or growing a key brand in highly competitive environment
  • At least 7-8 years in marketing in the pharmaceutical industry
  • Ideally with previous experience in country marketing (US is preferred) and in field sales
  • Minimum Bachelor's Degree is required within a scientific and /or business discipline -
  • Strong strategic thinking, strong written and presentation skills, preferred experience with executive committee
  • Experience with commercial topics such as payer systems, policy strategy development, market research, customer segmentation and messaging development
  • Scientific interest in the fundamentals of the disease and product
  • Transversal and project management skills with effective collaboration and partnership across matrix organizations to positively impact business results
  • Ability to operate effectively under pressure, willing to take charge and provide leadership.Why Choose Us?
    • Bring the miracles of science to life alongside a supportive, future-focused team.------
    • Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.------
    • Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.------
    • Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and -wellness programs and at least 14 weeks' gender-neutral parental leave.---Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants -will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic -partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability -for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or -any other characteristic protected by law.#GD-SP ---#LI-SP - -#LI-Onsite#vhdAll compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can

Keywords: Sanofi EU, Lower Merion , Global Brand Manager, Beyfortus (RSV), Executive , Morristown, Pennsylvania