Global Brand Manager

Company: Tenneco
Location: Exton
Posted on: September 19, 2023

Job Description:

Tenneco is one of the world's leading designer, manufacturers and marketers of automotive products for original equipment and aftermarket customers, with approximately 78.000 team members working at more than 300 sites worldwide. Through our four business groups, Motorparts, Ride Performance, Clean Air and Powertrain, Tenneco is driving advancements in global mobility by delivering technology solutions for diversified global markets, including light vehicle, commercial truck, off-highway, industrial, motorsport and the aftermarket.

RESPONSIBILITIES:

Initiates, plans, executes Systems Protection Brand refresh aimed to establish Systems Protection in the Automotive Electric Vehicle Battery Protection Management market. Experienced individual ready to collaborate globally. Proven abilities to implement big picture visions along with interest to be hands on.

• Develops and implements the overall global marketing strategy for Systems Protection supporting business and product goals.
• Develops global marketing plans with specific objectives across different channels, segments and countries Systems Protection is active in conjunction with Product Management and Sales teams.
• Leads the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Liaise with Product Management & Sales to develop how to communicate product line value propositions
• Implements the brand strategy through effective brand positioning
• Supports product managers to drive performance by delivering effective marketing plans for the specific products in their market segments
• Plans and oversees execution of promotional activities including print, digital media, trade shows, direct mail, point-of-purchase displays, and signage
• Implements programs to improve sales effectiveness for new and existing products
• Manages development, production, and distribution of promotional and collateral materials to support sales and marketing programs
• Manages marketing budget across Systems Protection
• Manages 3rd party marketing agency services provided to Systems Protection
  EDUCATION:
  
  • Degree in Business Administration / Marketing
  • Advanced degree preferred
    
    EXPERIENCE / KEY COMPETENCIES:
    
    
    • Experience At least five (5) years related experience preferable in automotive or electronics market but not essential
    • Work experience with at least one global brand / product line
    • Automotive and/or B2B experience is preferrered
    • Prior exposure / knowledge of Electric Vehicle market a plus
    • Excellent communication and presentation skills
    • Experience dealing with diverse cultures
    • Proven ability to manage multiple projects from development through to execution
    • Must be able to link sales/marketing tools to strategies and products
    • Willing to travel globally (
    • Foreign language skills helpful (i.e. Japanese, Mandarin, Hindi )
    • Managing 3rd party marketing agency services
      
      An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
      
      Nearest Major Market: Philadelphia

Keywords: Tenneco, Lower Merion , Global Brand Manager, Executive , Exton, Pennsylvania