E-Commerce Digital Marketing Specialist

Company: Tronex International
Location: Budd Lake
Posted on: May 3, 2024

Job Description:

We are seeking a highly motivated and experienced Digital Marketing Strategist to join our dynamic team. The ideal candidate will play a vital role in developing, implementing, and managing digital marketing initiatives that bolster our company's presence and drive significant outcomes in the digital realm. This position calls for a creative thinker with a keen grasp of the digital landscape and the ability to analyze and apply data insights to enhance e-commerce marketing effectiveness. If you have a passion for digital media and a track record for delivering results, we would love to hear from you!Responsibilities:

• Further develop and implement a digital marketing strategy
• Create visual concepts for promotional activities, execute, and optimize digital advertising campaigns across various platforms
• Manage the digital marketing calendar
• Maintain the online presence and reputation of the company
• Oversee the creation and maintenance of social media content
• Track digital marketing performance
• Create and update digital marketing reports
• Curate and optimize the online product catalog
• Coordinate with graphic design colleagues to ensure accurate product branding, product information, imagery, and descriptions
• Develop and implement competitive pricing strategies to maximize sales and profitability
• Monitor market trends and competitor pricing to adjust strategies accordingly
• Analyze campaign performance and adjust strategies to achieve ROI goals
• Collaborate with senior leadership and colleagues on the execution of social media strategies to increase brand visibility and engagement
• Utilize analytics tools to track key performance indicators (KPIs) and generate actionable insights
• Oversee the look and feel of the company website and generate product sales via online channelsSkills, Knowledge, and Experience:
  • Bachelor's degree in digital marketing or a related field
  • Minimum of 3 years of experience as a Digital Marketing Specialist or similar role
  • Strong understanding of online marketplace dynamics and trends
  • Knowledge of digital advertising platforms (Google Ads, Amazon Ads, Facebook Ads, etc.)
  • Excellent understanding of UX, web design, customer flow and web analysis
  • Confidence in traffic analysis, reporting tools and optimization
  • Excellent analytical and problem-solving skills
  • Highly developed attention to detail
  • Effective verbal and written communication skills
  • Ability to work in a fast-paced environmentThe position is located full time on site in our Mount Olive, NJ Headquarters.Tronex International, Inc. is an equal opportunity employer.

Keywords: Tronex International, Lower Merion , E-Commerce Digital Marketing Specialist, Advertising , Budd Lake, Pennsylvania